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In recent years technology companies have rapidly expanded their customer base as new and innovative products and services have come onto the market. In the wake of this expansion, technology companies are now challenged to provide customer service on a large scale. At the same time, customers have become more demanding, requiring not only innovative product capabilities but also competent and convenient support and service. The technology companies that are able to meet this challenge will reap the benefits of a loyal customer base that is receptive to product cross-selling and up-selling.

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